Mississippi’s tourism budget is among the lowest of any state in the country and while there are goals for increasing tourism, “The plan starts with more funding,” said Malcolm White, executive director of Mississippi Development Authority’s Tourism Division.

“This is a spend-money-to-make-money business,” he said.

Competing states and destinations have much larger budgets, and he said, “When everyone else is shouting, we’re whispering.”

The key is to use new technology to draw more visitors while continuing to cater to those already coming to the state, White said.

Neighboring destinations also are recovering their tourism revenues faster than Mississippi after Hurricane Katrina in 2005 and the Gulf oil spill in 2010.

Read More


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s