To spread the word about Mississippi, (Gov. Phil Bryant) has proposed spending an additional $5.1 million to advertise the state’s tourism amenities.
The tourism proposal was part of Bryant’s $6.2 billion budget recommendation he released in advance of the Legislature convening in January to begin the task of funding state government for the new fiscal year, which starts July 1.
If the Legislature approves the additional $5.1 million for tourism marketing, Bryant said, “We will still be behind most neighboring states.”
Currently, the state spends $3 million annually on tourism advertising the lowest in the nation, according to Mississippi Tourism Director Malcolm White. He said Bryant is the first governor in memory to propose increasing the amount spent on tourism marketing.
All the contiguous states spend more with the $11 million annually spent by Louisiana at the low end and the $22 million spent by Alabama at the high end.